There are many strategies that you can execute so that your business stands out within the networks saturated with advertising. However, there are six key tips to increase your clientele without a bigger budget.
From a creative perspective, it is important to be very clear that the Internet is oversaturated with advertising messages. The most established companies, especially those that come from the world of retail, invest a lot of resources in media.
This does not mean that they own the most accurate messages, so it is very important for emerging brands to be attentive to the recurring themes of this time and find something different that takes care of the brand purpose.
In the first place, it is essential to know what we want to do at a given moment. If your goal is to sell and get rid of stock, there are many digital tools that can help you with remarketing or frequency associated with specific audience clusters.
However, if your venture is long term and you are looking to build a brand, the key terms are “story consistency” and “added value”. There is no better publicity than a satisfied customer, especially when the differentiation in times of retail is given by the delivery of added value through an incredible service.
How can we be differentiators in service? Don't leave your direct message (DM) unread and reply to your feed. Your brand must be alive and hopefully deliver a surprise at the time of the final delivery, something unexpected, since it will always be free content for your Instagram.
It is key to understand that nobody likes a brand that only seeks to sell. It is important to understand, relieve and above all surprise. The magic of each brand can be made tangible.
Sofía Pérez, Strategic Director of Grupo Raya shares some recommendations for you to get the most out of your content to reinvent your business and build loyalty with the audience:
Create stories and reels of the work process, care and maintenance of your products. Share the inspiration related to your purpose or business and tell something about yourself and your business. Remember that Instagram cares about the percentage of content that your audience consumes and that people like to see and hear different things.
The reach and interaction improve when you do not have a saturated account of publications or stories to your followers. Wait 24 hours to upload another story. You can upload a reel with a survey to create good calls for attention. It is important to be useful and relevant to your audience.
Invites them to interact and "fix" with your content to improve your performance, and as they say out there #FixItFree. Close with a call of “If you liked it, save, like it.
No matter the number of followers, what matters is who follows you and how they interact with your content, you must be faithful to them. How? Answer them, ask them questions in your stories or give them a discount on future purchases. You will not even notice when more people start following you because of what others talk about you.
When you invite to participate with the condition that they follow you and invite more people, two things happen: you have a "false" growth because people just want to win the prize and then they unfollow you, and your followers feel left behind and not valued .
You can add relevant hashtags from your category, mentions of suppliers, faces and accounts that share content, location to better geolocate your audience, music and stickers. To keep the information hidden in your stories you must slide them “off” the screen. Reels will also help you appear organically on profiles that don't follow you as they are looking for similar content.
