About You and Zalando are the largest digital fashion companies in Germany but are also fashionette and mytheresa.In addition, most products are not manufactured by them.They are multi -brand platforms that do not have physical stores.Except Zalando, the four companies have successfully left with the right ago.About you already sells 75% of its clothes via app, which lowers costs and increases sales profitability.Its owner is a traditional fashion company by catalog, the family business Otto.This German textile giant has guaranteed its survival with this digital and young bet although the group itself has also experienced record sales in 2020.Seeing the results in the Bag Credit Suisse analysts are convinced that the online business will continue to gain weight in the textile trade and highlight the trend of users to resort to multi -brand sales platforms such as Zalando that has established itself as the largest online seller inEuropean clothing already surpassing Inditex.
Many of these new fashion companies that look for another destination from Zara, Tom Tailor, Hugo Boss and Esprit, are located in the Hub of La Vanguardia in Berlin, where Zalando was also born.This young company has not only managed to take advantage of the pandemic, but it is worth in the market after its OPV in 2014, 24.000 million euros.For the Germans its digital success is the closest to Amazon."We are now in 23 countries," says CEO Tarek Müller.Unlike Zalando, About You has its own technology division that advises other companies in logistics and infrastructure, which has been most valued in the stock market.It is also working with respect to the market niche to which it is directed.While about you and zalando are universalists, as well as Inditex, fashionette only sells products for women and has specialized in this segment in the bags.
At the moment it operates, above all, in the German environment but provides international growth in its premium accessory segment.The Dutch company Brandfield has just bought.Without counting this acquisition they calculate sales this year of 123 million euros, 30% more than in 2020.Mytheresa is also specialized in luxury items and is already much larger than fashinette with estimated sales in fiscal year 2020/21 of around 600 million euros.Meanwhile Tom Tailor, Takko, Tristyle Mode and Cabb Fashion fight with all their strength to make their debt descend, also under the pressure of the financial investors behind.
The platform sells luxury brands and gets its billing at 80% outside Germany.As there are financial investors in its management, the IPO has occurred in New York and not in Germany.For the next 5 years the company provides in a segment that in its origin market is loaded with a lot of debt, a growth of up to 25% corresponding to its rhythm of the past.
More complicated for online sales are less powerful in volume as Inditex, especially those who calculate with little margin as a mango that sell third -party brands on their platform such as intimissimi lingerie to amortize their investments.Inditex has ruled out this path. Tendam - dueño de Cortefiel y Springfield - también vende en su tienda online artículos de otras marcas como Levi's, Jack&Jones, Champion o Wrangler.The way to earn money with this system is diverse.About You get income with licenses, while tendam does not charge the partners to use their platform, but buy the product to sell it on their own.The most difficult thing is now to make money with the manufacture of clothing considering all environmental and ethical demands.Thus, a fashion manufacturer of rapid and global consumption as Inditex will have it difficult in the future.
Europe empowers its citizens when buying online
Germany's export miracle
