By 2018, Amazon promised to revolutionize the retail world with a unique proposal until then.Amazon Go raised as the first supermarket or consumer goods store capable of delivering total autonomy to the buyer.No rows or ATMs was his main promise.
Now, the electronic commerce giant wants to adapt this experience to the world of fashionable retail stores, with the next opening of its first physical clothing store, which far from surprising by the ambitions of the brand to jump to a new land,It stands out for its peculiar technological load.
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This new proposal arrives under the name Amazon Style, a store that among other things, will offer clothing, shoes and accessories "of known and emerging brands".
Far from the sideboards and shelves that give aesthetics to this new point of sale, the true protagonist is the Amazon Shopping app, which will allow visitors to scan QR codes assigned to each product to choose size, color or model, with whichexpect to reduce the amount of clothing and other elements exhibited to, according to the company, offer a better purchase experience.
Additional, thanks to this system, buyers will forget to "load" the garments that have caught their attention to take them to a tester.
And when selecting a product, it can be indicated from the app that is sent to a tester or directly to the counter to be purchased.
In case of choosing the first option, users will be assigned a tester number which will be opened by a personalized code and where you can find all the chosen products.
Additional, the testers will be added with a touch screen, from where buyers can request new garments, change of size or color as well as some accessories to design an outfit without going out again to the sales floor.
Real -time assistance has not been forgotten.According to Amazon, the system will be fed by automatic learning algorithms that will offer personalized recommendations for each client in real time.
Regarding prices and availability of products, the inventory found in the Amazon online store is expected to replicate in this physical space respecting prices and delivering the possibility of returns in store.
Everything indicates that this new Amazon bet is open to the public at the end of this year at the the American at Brand in Glendale, California, although future format expansion plans are unknown for now.
