Carles Ruipérez, Anaïs Martí
Barcelona
With half planet playing the Wordle, in the offices of Barcelona they are involved in another puzzle.Sponsors and marketing executives are trying to make all the pieces fit in the shirt puzzle when five months are missing for Rakuten and Beko to stop being the sponsors of the elastic blaugrana of the first soccer team.The big question is who will be the successor in the chest after UNICEF, Qatar Foundation, Qatar Airways and Rakuten.Inside the directive they want to announce the sponsor in February.
In the club a lot of Spotify, the streaming music playback company that has 381 million users (172 million payment).It is a known brand worldwide and with much acceptance among young people.It would be an ideal partner.Whenever the economic offer to be uploaded a bit.That is why negotiations continue to try to convince Spotify.
Not long ago, in the prepandemic stage, Barça came to enter almost 80 million per year for advertising in the shirt, one of the best paid in the world.The Japanese Rakuten, chaired by Hiroshi Mikitani, partner and friend of Gerard Piqué, put 60 million while the Turkish appliances Beko disbursed 19 for showing off in the manga and in the training shirt.The coronavirus truncated everything.This course, Barça signed an extension down with Rakuten for 35 million and Beko renegotiated for 10, only for day to day, stop appearing in the manga.
It seems difficult to match those amounts, and more without Messi in the team.But at the Barcelona Board they are working to complete a puzzle that builds a competitive elastic in the football market.
If the meeting of the Board on Wednesday served from something, it went to practically discard Polkadot from the race as the main sponsor.The cryptocurrency offered 20 million to register its name on the sleeve of the game shirt and on the back of the clothes to be exercised.However, in the club the sector generates doubts and consider that it would not be suitable for Barcelona to link with the cryptocurrency market, although the Lakers do have renamed their pavilion as Crypto.com sand."I think cryptocurrencies have come to stay.But it is an asset that is not regulated by the National Securities Commission.I think that should be a red line, ”says the sports marketing expert Marc Ciria.Even so, you will try to look for an alternative accommodation for Polkadot.
Reputation is not something trivial.During the first stage of Laporta, two of the main offers were from Beijing and Bwin.The first came from a government entity that wanted to advertise the JJ.Oo.2008 but did not convince doing business with the Beijing regime.The second era of an online betting house and the fame and danger of ludopathy was not seen with good eyes.In July 2006, Laporta was flying with the inverted advertising (it was Barça who paid) by UNICEF.In the club it is considered that Spotify is a coup comparable effect."It is the company that has democratized music at an affordable price," applauds Ciria.
Within the sponsorship agreement of the front of the first team's shirt, the Swedish online music company Spotify could also pay for the Title Rights of the Camp Nou, thus premiering the surname of the Blaugrana stadium as the Tot Costa de Catalunya Ràdio program advanced.According to the aforementioned information, the duration of this contract will not be of long journe.However, given the lack of proposals that are satisfied right now the claims of Barça, the entity is willing to accept Spotify conditions as long as the economic offer are satisfactory.The negotiation is still underway but the agreement would be around 60-65 million euros between sponsorship and stadium sponsorship.This is not the first time that Spotify tries to link with a football club.Its general director, Swedish businessman Daniel EK, already tried last year to acquire the arsenal.Made an offer worth 2.400 million euros but the owner of the Arsenal rejected it.Daniel Ek is a possessor, according to Forbes, of a net fortune encrypted in 4.217 million euros.
