What is the Q-Commerce and why is it relevant to the retail sector?
28 enero, 2022
Las grandes empresas multinacionales ya comienzan a trabajar en ofrecer productos de manera digital y virtual. Con el desarrollo implacable de nuevas tecnologías, se está consolidando una nueva gama de activos digitales conocidos como los ‘tokens no fungibles‘. ¿Qué son?, ¿cómo se obtiene uno? y ¿qué es un NFT para el sector retail? son algunas de las preguntas que responderemos en este análisis dedicado a la moda del futuro.
A non -fungible token, better known for his acronym NFT, has gained incredible popularity in recent years.This technology plays an important role in the number of people, who know this space well;They buy, sell and exchange digital items (such as a digital collectible article).
Retailers should pay a lot of attention to NFT, and take note of their use to stay at the forefront.Therefore, let's start from the beginning:
As mentioned above, an NFT means a non -fungible token.When something is fungible, it means that it can be replaced or changed by an identical article.For example, a couple of jeans that are produced by thousands would be considered fungible because each pair of jeans are interchangeable with each other, since they are essentially identical.Meanwhile, not fungible means that the article cannot be replaced or copied.A famous work of art, for example, is not fungible because there is only one original.
A NFT is a unique digital asset in its kind that exists in a block chain –Blockchain: it is a set of technologies that allow to keep a safe, decentralized, synchronized and distributed record of digital operations, without the need for third -party intermediation -And, essentially, it acts as a certificate of property.If someone buys a NFT, often using cryptocurrencies, get their property.
Since the digital asset is not fungible, which does not replaceable and unique in its kind, helps to add validity to the fact that you are the only one who possesses it.In addition, blockchain technology also helps with this authenticity, since it can be publicly accessible.
In essence, anything digital can be a NFT.This leaves a lot of space for imagination and a variety of assets.A popular NFT example is that of the Twitter CEO, Jack DORSEY, who sold his first Tweet as NFT for just over 2.9 million dollars.The person who bought the NFT now has the property of that unique digital article (the tweet).
Everything that is considered a "digital collectible" can be an NFT, since it is unique in its kind.Some of NFT's most common types include:
Although most NFTs will probably not break their wallet (depending on what they are buying), there are cases in which millions of dollars are spent on digital assets.For example, a digital artist named Beeple sold a collage of his work as NFT in March 2021 for 69.3 million dollars.
In the third quarter of 2021, NFT generated more than 10.67 billion dollars in negotiation volume, which represents an increase of 704% compared to the anterior quarter and a huge increase of 38,060% year after year.Only with these numbers, it is evident that the popularity of the NFT is increasing.
From the perspective of an external retailer, NFTs may seem like a very individualized way to buy, unlike what it is to buy in a physical business.For example, when someone sells a NFT, it is a different digital asset (it is not fungible) sold by an individual seller, but when a large retailer sells an item in a store or online, it is usually not very different because it lacks initial value(It is fungible).However, it turns out that there is room for retailers in this space, and it is becoming more popular than you think.
Quite possibly you have witnessed, navigating the Internet or on some digital platforms (such as video games), the following images, which all correspond to different NFT that have been created and sold for exclusivity of the creditor user.
The popularity of virtual goods is constantly increasing for both the public and brands.As more companies create and sell NFT, it is helping to generate more advertising and interest in the brand, while making the purchase and sale of NFT more generalized.
Some of the companies that have already created and sold their first NFT collections are;Adidas and his association with Bayc/Punks Comic/Gmoney, Pepsi with their ‘microphones’ or gap with their non -fungible sweatshirts.This excite.
There is a virtual world out there, where virtual real estate is booming and buying designer clothes for an avatar is becoming popular.As technology progresses and we approach to enter deeper virtual worlds, brands that are not involved in this space can miss an incredible opportunity to reach customers in new and unique ways.
In the different industries of the sector, retailers are creating products for virtual environments, whether digital garments or video game decoration furniture.This futuristic opportunity is happening at this time and taking advantage of these environments can provide brands greater income opportunities.
Despite the enthusiasm that surrounds NFT, it is important to keep in mind that for an NFT to succeed, there must be a social value perceived associated with it.Thinking about the example of Jack Doresey's first tweet, being owner of the tweet comes with a certain level of "exaggeration".Of course, not everyone will think it is worth spending $ 2.9 million to have a tweet, but there is clearly a market for it.
Retailers must determine if there is a current market to create their own non -fungible items.There are some obstacles to NFT, such as the argument that a lot of electricity is needed to store blockchain data, which makes some doubt to enter a space that still needs to overcome the various potholes along the way.
Anyway, NFTs are certainly something to take into account, since their popularity continues to increase, particularly between brands.The interest among digital consumers is there, it is only a matter of who will make the leap to this relatively new virtual world purchases world.
We leave you with an explanatory video of the subject, which nourish the above.