In the new era of the sustainable development objectives, luxury needs to resurface from little ethical and somewhat horta.Give a tribute does not seem to be acquiring a series -made object with little fair conditions and materials at a high price.No offense.
What are considered big brands sounds in reggaeton choruses: "Balenciaga, Gucci, Prada ..." As the song chained in a chamber clothes, Colombian musician, a Colombian musician.A symbolic repetition of production in Asia and falsifications such as churros, both on a large scale.
Having new sustainable materials such as cacti skin, mushrooms and even pineapple tissue, it is not very ethical and aesthetic to stay in brillibrilli and not invest in sustainability to recover exclusivity.
Quality is essential for an object to be sustainable in time
The time in the creation of the product revives the hand of man.It leads us in a world of haste and fierce consumerism.Creativity, artisanal and what cannot be imitated provides exclusivity.There cannot be two the same.Recover the handmade, the commission and the limited, reduces the stock, the waste and rescues the value and soul of the object.
We already have everything, the luxury of buying something new means that it has a special story behind;A personal name that makes it unique.In addition, the hope in waiting is part of the shopping experience, of the exclusive and sustainable.
Without getting carried away by chain, or impatience, the watchmaker is an example to recover traditional luxury standards.Maintain the Made in allows ethical control over the entire value chain, protecting the knowledge of the Swiss teachers.In addition to reversing socially and economically at the origin of the product.
Sustainability claims the value of people as a soul of the product.Keep the flame of exclusivity alive with noble materials of before and now and hands that learned from the trades of other generations is ecodesign.
Wood, natural fiber, wool, mud, ceramics, elements that allude to the past.While the future speaks of biodegradable tissues of natural fibers of vegetable, banana, hemp, orange and even flowers.
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The life time and reincarnation of the product is another sustainable luxury traffic light.Faced with the programmed obsolescence, marked by trends or deterioration, the lifetime appears in the past.
It is basic to bet on the quality of luxury so that objects can be reincarnated in different houses and other families with infinite lives, favoring the circular economy.
Quality is essential for an object to be sustainable in time.In addition, lasting is an opportunity that brands have to interact with customers throughout the product life cycle and loyalty with maintenance and updates.
Providing immortal soul to the products avoids throwing and promotes a new superior recycling phenomenon.UPCyCling contributes to the object of origin a greater value when recovering it.No one misses the rise of the revival or vintage and that the figure of the fashion documentaryman has appeared.
It is also a solution to give exit to the garments of brands, updating them with small changes.After years of exalting the very new, the most current and the last shout, luxury is navigating to the past.
The luxury used articles market not only the youngest that mainly buy categories and aspirational products, but also those who spend the most and collectors looking for high -end products or collectibles.
The time of enjoyment of the product moves us to sustainable places and experiences and that is that more and more we prefer to invest in living than to have in possessing.The sustainable luxury is approaching to the anthropological side of the human being.
Aligned in a frantic world in which time is money we need to find causes and experiences that return the connection with our essence.Travel, get involved in humanitarian projects or participate in environmental actions.Life time is ephemeral and the greatest luxury is to be allowed to do so with dignity and experiences that extend us and expand life.
The real luxury of luxury is to be able to afford more for a good cause.Paying brand is no longer justifiable if it is not sustainable with the environment, economy and society.
And it is worth stopping to know the brand's value chain and ensure that the price is a fair and ethical payment, dedicated to higher product quality, human value and environmental commitments.
The decade of the bargain in which we accumulated jeans of 10 euros is over, sustainability returns to the essence of traditional luxury with ethics and aesthetics.Slow, exclusive and sustainable, this is the luxury that is priceless.
