Colombian franchise Lili Pink opened its 19th store in Costa Rica this week. The newly opened establishment is located in the Paseo de las Flores shopping center, in Heredia.
In addition to this inauguration, they project the opening of four more points of sale in Pérez Zeledón, San José and Heredia for the remainder of 2021.
The franchise offers the Costa Rican public a wide range of products for women, ranging from Colombian lingerie, swimwear, sportswear, pajamas, accessories, shapewear, body creams, splashes, and makeup.
In addition, it is characterized for being a multi-layer brand, which is why they maintain options for girls, adolescents, young women, and adults.
“Lili Pink is a fresh, young, fashionable and dynamic Colombian lingerie brand, which is why our customers are very loyal. The result of this is that we have had exponential growth in the last two years, which has prompted us to expand throughout Costa Rica”, commented Sharon Benzaquen, marketing manager.
With the new opening and, so far in 2021, the franchise has generated eight new jobs in the country.
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Currently, the franchise maintains stores in areas such as Avenida Central de San José, downtown Alajuela, Cartago and Liberia; as well as in shopping centers such as Lincoln Plaza, Multiplaza Escazú and City Mall.
The Lili Pink brand started in 2006 and four years later they had more than 50 stores in Colombia. In 2016 they opened the first franchises of the brand and have maintained a presence in Costa Rica since 2017.
In 2020, with the pandemic situation, the company opened its e-commerce channel for stores distributed in the country.
