With the massive use of social networks, more and more influencers are earning millions on platforms like TikTok and YouTube, but how much money do the most famous influencers earn?
Forbes magazine published a list of the influencers who earned the most money during 2021 around the world, which is surprising not only because of the young age of the celebrities that make it up, but also because of the millionaire earnings that they take into their pockets thanks to your audience on social media.
In total, the highest-paid TikTok stars earned $55.5 million last year, 200% more than in 2020, as the Chinese app gained more users around the world and big companies like Amazon, Louis Vouitton and McDonald's hired bann. to influencers to promote their products.
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Charlie D'Amelio tops the list of top-earning tiktokers, with estimated earnings of $17.5 million in 2021, as well as amassing the largest number of followers on TikTok: 133 million.
The 17-year-old launched her Hollister clothing collection early last year, Social Tourist, sparking a nearly 10% jump in company profits, before going on to create her own clothing brand.
Charli is the younger sister of Dixie D'Amelio, another famous influencer who has a little less fame, but still remains at the top of the Forbes list, with earnings of 10 million dollars thanks to her 57 million followers.
The stardom of the influencer sisters was further reinforced with the launch of their miniseries "Charlie vs Dixie", where they share moments of their daily lives in front of the cameras and compete in various activities.
Behind the D'Amelio sisters, influencer Addison Rae appears on the list, with estimated earnings of $8.5 million and 86 million followers on TikTok. Rae's name was catapulted thanks to her role in the movie "He's all that", which was a resounding success on Netflix.
In addition, the 21-year-old celebrity has a million-dollar endorsement with American Eagle, another popular clothing brand that competes with Hollister, but she also has her own makeup company.
On the other hand, there are also influencers who have made a real fortune thanks to their success on YouTube, where in 2021 alone the 10 highest-paid YouTubers earned a total of $300 million.
MrBeast tops the list of Forbes YouTubers, earning an estimated $54 million in the past year alone. The 23-year-old influencer, whose real name is Jimmy Donaldson, made some remarkable videos such as a recreation of "The Squid Game", in addition to giving away a luxury car to his followers.
In second place on the list of youtubers appears the controversial boxer Jake Paul, whose triumphs in the ring also made him one of the highest-paid influencers, with earnings of 45 million dollars in 2021.
Another YouTuber with big profits was gamer Markiplier, who, thanks to his clever marketing on YouTube, took $38 million into the stock market last year.
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These are the best paid TikTok and YouTube influencers in 2021, but the list prepared by Forbes is more extensive, since more and more names and users accumulate these popular digital platforms and are supported by world-renowned brands, since the Content generation has proven to be quite a lucrative business if done right.