Style and fashion are always in trend and on everyone's lips, however for this occasion the fashionista industry gave something to talk about due to a discriminatory attitude against two zapotec women from Oaxaca.
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On March 8, the French clothing brand Sezane lent some clothes from its new season to two women from the Central Valleys of Oaxaca, however this "loan "It was not to enhance his bearing or character, but to mock his image.
After lending them the clothes, the Sezane workers, who were trying to record a commercial for their new season line, mocked the Oaxacan women after they were asked to that they danced in a somewhat ridiculous way to capture video and photographs.
While the women danced, the members of Sezane made fun of them. In a video broadcast on social networks you can see the dressmaker team laughing in front of the Zapotecs.
In view of such actions by the dressmaking team, the National Institute of Indigenous Peoples (INPI) condemned the improper use of the image of Zapotec women, for which it announced that:
“(. . .) dialogue will be held with the authorities of Teotitlán and the aggrieved persons to initiate a legal recourse, in accordance with the law, since these actions violate the dignity of the peoples and communities and reinforce racist stereotypes about indigenous culture and traditions.”
Power off and on and off again but boy, is it pretty! https://t.co/AYLuAaEp10
— Paula Munier Tue Nov 27 12:53:50 +0000 2018
INPI cited the United Nations Declaration on the Rights of Indigenous Peoples, in its article 2, which states:
“Indigenous peoples and individuals are free and equal to all other peoples and individuals and have the right not to be subjected to any type of discrimination in the exercise of their rights, particularly that based on their indigenous origin or identity ”, reads the INPI document.
The INPI made a “strong call” to private brands and companies to stop exploiting the image of indigenous and Afro-Mexican peoples and communities as cultural capital, “since they are not objects of clothing, but subjects of public law holders of vast cultural heritage and traditional knowledge”.
Through a statement signed by the founder of the Sezane brand, Morgane Sezalory, he extended his "deepest apology" for the situation that occurred with the Zapotec women.
In the text posted on Instagram, the designer expressed that her intention was to share with her community the admiration and deep respect she feels for Zapotec women.
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"My only intention since I started working has been to express things in the most beautiful/correct way possible, with all my heart and passion," the statement read.
