July 23, 2021
Adrián Gutiérrez Especialista in professional negotiation, lecturer, author of the books "How to be a successful Mexican", "100 things that every Mexican must know", "divorced father", "How to be a successful Latin in the United States" Tw: @Mexicanoexitosotw:@adriagtzavilafb: how to be a successful Mexican
Buy your book "how to be a successful Mexican".
Reebok
Reebok was born Bolton England in 1895 created by Josep William Foster at 14 years of age, his potato had a candy, and at the top manufactured tip shoes, which were used by the corridors of the time of the time.
The company continues to grow over the years and become a small shoe store to a small shoe factory, JW Foster and Son.
The first success of the brand is given in the Paris Olympiad in 1924, where it gives its shoes to the British athletics team, including Harold Abrahams who won several gold medals and his story was eternalized in the movie Fire floats.
JW Foster and Son, for generations it was a local company, until in 1958 William Foster's grandchildren take control of the company and change the name to Real Baby.
The name was taken from an African antelope very fast, Dec.Until this era, Reebook is only dedicated to manufacturing Olympic sports shoes.
In 1979 Paul Fireman met the brand and decides to take it to market it in the USA.Paul discovers that there is a market segment that no brand has attacked, that of fitness and especially that of women who exercise.
The Freestyle Reebok in 1982 changed the tennis market in the world, were tennis for amateur athletes, and have sales of USD 13 million.
The growth of the Reebok brand is only given in the USA, in England it is still a brand of running shoes, so, in 1984, Paul Fireman buys the company for 700 thousand dollars.
He already had the use of marking and registration in the USA, I buy the factory in England.
By the end of the decade, Reebook was the second brand with more sales worldwide 1000 million dollars.And it has 26% of the total market in the USA.
Reebok was a fashion brand, and sales begin to fall, Adidas wants to compete from you to you with Nike and in the middle of this Reebook, so in 2005 the purchase for 38 billion dollars.
When bought by Adidas, the brand falls to the background, to take that part of the market that its purchase was a strategy to disappear or leave very little market.
Adidas
The Dassler brothers factory was born founded by the Adolf and Rudolf Dassler brothers in Bavaria Germany in 1920.
His parents were very poor, his father was Zapatero and his mother Lavandera, and there in the laundry where his mother worked a small workshop to manufacture orthopedic shoes for athletes and slippers.
Adolf had the idea of becoming a great businessman, although there was a lot of competition.
In 1925 they created the sneakers with nails in the world, which makes athletes have greater grip and traction, that innovation makes them upload their sales, in 1928 they patent their invention and buy their own factory ceasing to be a small shoe store.
In 1936 they give their shoes to several of the athletes who compete in the Berlin Olympics, including the American Jessy Owen who won with his shoes 4 gold medals, before the war they sell 200 thousand pairs of shoes a year.
En las olimpiadas aparece por primera vez el logo de Adidas, que son dos franjas en el calzado, esto cambiaria después de la 2da guerra mundial.
The Adolf and Rudolf Dassler brothers are a supporter and militants of the Nazi party of Germany, during the war, their factories are seized by Hittler to make military footwear and they are sent to the battle front.
At the end of World War II Rudolf is taken prisoner and Adolf is forced to pay war compensation, opening its factory to manufacture sporting hockey uniforms for USA.
In 1946 Adolf starts from zero, there are no raw material and they begin to make shoes with balances of military uniforms and everything that remained of the war, also make soles with tires.
In 1948 the Rudolf and Adolf brothers separate, the rest of their life did not speak.
Rudolf creates ruda that would later become Puma.And Adolf creates adidas.
Hay dos versiones sobre el nombre de Adidas, uno es el nombre de Adolf, “Adi” su diminutivo y Das, des su apellido Dassler, la otra versión es “All Day I Dream About Sports” adidas, aunque la primeras es más aceptable.
En 1949 nace oficialmente Adidas y también le ponen la tercera raya a su logotipo.
In 1952 they begin to make sportswear, and is distinguished by the 3 stripes on the sleeves.
1954 Innovan with football shoes with removable tacos.
1968 manufacture the footwear for athletes sponsored for the Mexico 68 Olympics in Guadalajara Jalisco at the Canada Footwear.
1970 signed with FIFA to be the official ball.
Adidas is the largest sporting team sponsor.
Sales for 14 539 million dollars.
68 billion brand value.
1989 The brand is bought by the Frenchman Bernard Tapie, for 1.6 billion francs (about 243.9 million euros current).
In February 2000, Credit Lyonnais sold Adidas to Robert Louis-Dreyfus for 4,485 million francs, the equivalent of 683 million euros.
Nike
Nike is the youngest brand of the three we are working.
In 1950 Bill Bowerman was coach of the Athletics Team of the University of Oregon, sports shoes for their athletes did not convince him at all, so he constantly made modifications.
In the 60s Phil Knight is Bill's student, he proposes to do a sports shoes business, look for a factory in Asia, import the shoes, make some modifications and sell them.
In 1964 they speak with the company Onitsuka to associate with it and distribute its Tiger brand in the USA.
They create the company Blue Ribbon Sports, start selling 300 pairs of shoes, in their car, Bill disarms them and makes some modifications to sell them to athletes.
The business is very small, Bill and Phil has other jobs that feed them, so they hire Jeff Johnson to be the company's director.
They open their first official store in Santa Mónica Blue Ribbon Sports.
In 1970 they break with their Asian supplier Tiger and decide to create their own shoes brand.
The first pair of shoes, the sole was made with a wafles machine so that the athletes did not slip.
His first production was made in the city of Guadalajara, they were 3000 pairs of soccer shoes that they would sell as American football shoes, the project did not work, the shoes got rid of with the snow.
The name of the new company, Nike, of Greek mythology, the winged goddess Nike, which is by the way is the angel of independence of Mexico.
The logo was designed by Caroline Divison, a design student from the University of Oregon, which charged $ 35.
In 1982 he was rewarded again with company's shares and a gold ring and diamonds with his recorded logo.
1972 Nike debuta en pruebas de atletismo, Steve Prefontanine fue el primer atleta imagen de la marca, fue atleta olímpico y murió a sus 24 años de edad.
1980 Sale Nike Air and in 1985 signed the young woman promises Michael Jordan.
1988 The slogan "Just do it" was born.They give their creator confidence that occurred to him from the phrase of the murder.
1995 sign the Brazil and Tiger Woods team.
1999 Bill dies at 88 years of age.
Sales 24 100 million dollars.
Brand value 47,400 million dollars, which makes it the most valuable brand among sports corporations.
2001 buy Converse for 305 million dollars.
Converse is the oldest sports footwear brand in US, founded in 1908.
July 23, 2021
