Kawasaki leaves its historic 'K' and opens a new logo as corporate image

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Kawasaki leaves the "k" as a logo for its motorcycles.A news that takes everyone by surprise but has a reason for being.And it is none other than to combine in the same brand image its range of land, sea and air products.

The common design that will be used from now on will be the well -known River Mark, a stylized representation of the Japanese character that means river, and that Kawasaki used as a logo for its Khi industrial division.

New airs for kawasaki

Kawasaki Heavy Industries (KHI), is a conglomerate with more than 120 years of experience that covers manufacturing companies for land, for sea, for air and even, for space.Therefore, after the announcement of a division focused exclusively on the manufacture of motorcycles and engines, Khi has decided to launch a new corporate identity that encompasses all its companies.

And he does it with a symbol that sounds like everyone to have ever seen it.This is the River Mark, a stylized representation of the Japanese character that means river, and that appeared for the first time in the 1870s.This symbol was used in the flags of the ships owned by the Kawasaki Tsukiji shipyard (precursor of Kawasaki Heavy Industries).

Since then, the symbol has been used in key moments of the evolution of this company, normally applying it to the most significant products of the time.In the modern one, the River Mark again gathered prominence when it appeared on motorcycles as exclusive as the Kawasaki Ninja H2 or the Kawasaki Ninja H2R, propelled by its superchard motors of its own design and manufacture, presented in 2015.

However, Kawasaki has decided that since October 6, 2021, the famous River Mark will become its new logo, both in compartmental and public consumption environments to symbolize the combined efforts of its numerous companies and products and products.

Mr.Masaya Tsuruno, general director of Kawasaki Motors Europe, said this regarding the launch: "The world has changed greatly in the more than a century of Kawasaki history, and even more in recent years.As we implement our new corporate identity with the River Mark as a center, we seek to take the next step in terms of technology and engineering, as well as improve the lives of innumerable people around the world with an approach to sustainability and emerging green technologies.While some things change, others remain constant, such as our commitment to be the best in the fields we choose;The River Mark is an adequate symbol for this commitment ".

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