A medalist has dedicated Adidas and Puma the bronze in Judo, who has won at the Tokyo Olympic Games, after the companies refused to sponsor him, so they have lost a great public relations opportunity opportunity.
The fact has been starring the Portuguese Jorge Fonseca, who when obtaining third place in the Judo category, was interviewed by his country's television where he assured that despite the refusal of sports firms, who disqualified him to be sponsored, because it did not have enough quality, he decided to dedicate the metal.
In full interview Fonseca was sincere and said he did not want.
During the interview, the Portuguese recalled that he is two -time champion of the world and that he had conquered the Olympic Games for the third time."What else do I need?" He asked, while he finished off with a simple message: "This medal dedicated them to them".
The Olympic Games have stood out for the mistake that has been in the sponsorships that have been held during this important meeting.Nike lost one of his powerful magnets for this meeting as Simone Biles, who signed a contract with Athleta, a group of the group that operates brands like GAP and designs sportswear especially for women.
These types of mistakes in sports sponsorsIt was qualified by the head of Mission of the Mexican Delegation, Mario García de la Torre, as a grievance to Mexican identity, since the national flag, the Olympic hoops and the logo of the brand that provided the uniforms are embroidered in them that provided the uniforms that provided the uniforms, in this case, Nike.
-
Now read:
