Peta has started with a drastic initiative, which undoubtedly marks the route of this organization and the ability with which it seeks to stand out in the market with its message against animal cruelty and in favor of the ethical treatment of living beings, byWhat your creative proposal, to sell a clothing line made with "human skin", becomes a unique and of great value for the creative capacity of the message.
Among the elements that the brand stands out are those that have to do with the way it is innovated and mainly with the aspects that help transform the market, in one where the ability of a brand is not wasteful, to transcend its message of activism.
Peta is used to activating disruptive campaigns, with which it seeks to generate awareness of its message, which is to boost the battle against animal cruelty and support the ethical treatment of them.
Under this proposal, an element that has consolidated the famous organization has been the capacity with which it has managed to innovate in the market and not only that, the opportunity that has been used to understand the environment and the need for drastic messages.
With this in mind, it is worth taking into account a series of elements from which it becomes tremendously relevant to assume tasks that help define resources, which help us better understand the market and the need for messages with this weight, forbe able to boost their ideas.
When you enter the international domain of the organization you find the section of an alleged online store, which the organization activated to promote the “Urban Outraged” brand.
On the site Peta's message is that the skin is put by the consumer and the shipment is in charge of them.From the products that there is a skirt named Juliet, the Sofie dress and the Avery jacket, which is the most grotesta of all garments, since this shows parts of human faces such as eyelids, mouths and ears.
He also launched a belt called Adrián and a pair of pants that he has named, while a couple of boots that carry human teeth for soles are called Meg.
When one clicks on any product, an online purchase experience is offered, with buttons that help choose quantity and size, as well as those that lead the user to conclude their purchase.
“Our characteristic meg boot is our most popular style, but it is not wrong: each boot presents its own special touches, according to the meg part that has been used.She was aging wonderfully, so most of the work was already done for us, but we still managed to tan a little more.With each kick and shout many blows came with hammers to ensure that the leather remained soft and flexible.We managed to clean most of the blood, but you can expect an occasional drop as a result of the artisanal process, ”describes in its grotesque footwear.
The activation of this campaign is a very powerful message by PETA and reminds us of the challenge that exists in the market to innovate and do it strategically.
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