La clave que llevó a que el comercio electrónico se asentase entre los consumidores fue su comodidad. Las compras online lo hacían todo más sencillo, porque podías comprar cuando quisieras y lo que te interesase. Era rápido, confortable y podías hacerlo desde el salón de tu casa. El único punto negativo era que, a diferencia de lo que ocurre con las compras en tiendas, aquí no se pueden probar las cosas y verlas de un modo 'tangible'.
Therefore, at first, online stores cost them to take off with the sale of fashion.Consumers did not want to buy something they could not try, until they got used to buying the products and returning them without more doubt.For online stores, this created a problem, with return bottlenecks and stocks that are circulating from one place to another.
The future must, therefore, to simplify how to prove things and how to manage these processes.Online fashion store services are already playing with it.
Some prime users of Amazon Spain have begun to receive an emailing campaign from the company, in which they invite them to try "a new service: Prime Wardrobe, the first fashion service within Prime".
In the same shipment it is explained that the service is based on beta and that "it is only available for a small group of prime members that we have selected" (although, everything must be said, the link in which they invite to see more in theemailing campaign at the time we write this does not work).
The service works as a kind of home tester.Users can try articles in the fashion section, clothing, footwear and accessories.They can choose up to 6 articles and have 7 days to try them.Once tested they can keep whatever they want and return what is not interested, using the same package and tag prepaid return that already includes shipping.
Prime Wardrobe is now landing in other European countries (Italian media has dedicated articles in recent weeks), although it is already operating in the United States since 2018.In Spain, shipments also began by those dates to some of the prime users who have been receiving emails to try it.
However, although Amazon sets a service like this, it will end up becoming meat of all holders, the format of asking, trying and then buying whatever you want is not exactly new in the market.There are already very specialized startups, which offer their users just that.
In addition, the claim comes in these proposals for the fact that the consumer does not have to make any effort.The clothing is chosen by a staff Shopper, who decides what will be interested in the online buyer starting from size and preferences.The reception of the package thus has some gamification: you do not know what you will receive and it is a kind of surprise.
Lookiero is one of those bets, the one that operates in Spain, choosing clothes between 150 European brands, as they promise on their website, and working with sizes 34 to 48.One of the assets they sell on their website is: "comfort.Stay what you like and return the rest for free in the Bag of Returns ".The user has to pay 10 euros for the work of staff Shopper, which is discounted in case you stay with one of the box products.
These services that have already been capturing potential users with social networks campaigns.A consumer discovered Lookiero just in an Instagram ad and tested it for comfort.He made two purchases in one of these services and stayed with a total of two garments."It didn't give me the feeling that I was very personalized," he confesses, yes.
Another consumer who has also received the impact of his advertising campaigns on social networks acknowledges that he is considering: Basically, he is interested because he does not have time to go shopping.
