Advertising within the Instagram accounts of content creators or celebrities is a subject that usually brings criticism to them when these contents are very repetitive and not very credible. In addition, in Colombia, influencers must normally make it clear when any of their content is advertising, this to know that it is something for which they are being paid.
Although some celebrities have been able to include the recommendation of different products in their social network profiles, some disappoint their public when they fail to integrate this content with what users are used to seeing on their profiles.
In recent hours, Carolina Cruz has become the focus of criticism after, according to social media users, she sponsored clothing from a well-known brand with her son Salvador. The 15-second recording was published by the presenter on her Instagram stories, and has been shared by different entertainment accounts on the same social network.
In the video, the businesswoman is also seen holding up her little son, who is wearing sportswear from a well-known brand, then Cruz starts talking about Salvador's clothes and mentions the brand .
“Wow, but what is that beautiful sweatshirt of yours, my love. So cute. Puma”, says the presenter in the 15 seconds of the story and, at the end, added “you are a Puma boy”. Salvador, for his part, reacts to his mother's words of affection and caresses , which is why he smiles in the video, making the moment much more tender.
However, the video was replicated by various entertainment accounts, and in them it is stated that Carolina Cruz would be advertising with her son, which is why the presenter began to receive bad comments in the media. who criticize her for allegedly 'using' her son to generate income.
The truth is that advertising on Instagram profiles is normally related to the celebrity's lifestyle or the type of content they make, and Carolina Cruz has become a benchmark for her more than six million followers on the topics of beauty, health, exercise and maternity.
A look at the profile of the television presenter who has a modeling career of more than 20 years and has performed in the country shows that Cruz tends to promote different famous brands and ventures, like hers, from accessories for women and products for the little ones in the house.
The presenter's stories often mention the brands she promotes and the hashtag #Advertising, so her followers know it's a paid promotion. In the case of the video that now generates criticism, the presenter tagged the brand in question and added a heart. It should be remembered that, on many occasions, influencers simply receive products from some brands and not necessarily money.
However, being a well-known brand, users took this publication as a clear promotion and pointed out that the baby should not be 'used' for these purposes. According to Channel One, which replicated the video before it was deleted from the presenter's stories, users question that, with less than a year of age, Salvador is already producing economic income for his mother.
Other users believe that it is an exaggeration to complain about Carolina Cruz, since normally the woman is showing in her stories beauty products, educational toys and other products that help her in her maternity. In addition, other people emphasize that, in the world of show business, it is common for the children of public figures to appear in different advertising pieces.
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