Smart testers, digital transformation into fashion service

When you enter a store to look there is a high possibility that you try some garment.Every time the stores are more experiential, since brands seek that the consumer feels comfortable, these brands seek to retain their consumers at the point of sale by offering them a different and personalized consumption experience.

However, physical spaces have to do much more, especially in the post coronavirus era, if they do not want to be devoured by the e-commerce world.

In this context, there are those who seek to create a unique purchase experience with options such as intelligent testers;This innovative way to attract the client to physical establishments and give an impulse to interaction with consumer and sales.

This concept offers customers the possibility of recording their garments tests, seeing about the mirror how the same garment would look in different colors, comparing different garments and sharing them with their friends through social networks or mail.

From the mirror to the purchase

Physical stores also want to use new technologies and have been trying to use the same advantages as the Internet is using years.

These interactive testers even go a step further.In its most modern version it is not necessary to undress to see how the clothes will look.Therefore, they are colloquially called ‘intelligent mirrors’ and work with augmented reality.

Essentially, the function of an intelligent tester is as follows: when a client access the space, the mirror automatically recognizes the garments chosen through the RFID chip that include.The RFID, by the way, are those self -adhesive labels with radiofrequency technology that cut us when leaving the store, an improved version of the classic barcode.

From the screen, through a touch interface, we can look.In addition, when the system is not being used, either does the function of a normal mirror or shows a gallery of videos and photos, serving as visual and documentary support.

There are different types of smart testers in the market.Thus, we can speak for example, of virtual clothing testers, which use 3D technology and augmented reality so that:

Thanks to a software with scanner they detect the contour of the person.

Some functionalities among intelligent testers are, for example, the possibility of translating content in different languages.By the way, no intelligent tester has cameras.Therefore, customers may have full peace of mind that their intimacy is protected.

Another added value for the shopping experience with these digital testers is the possibility of asking for another size or color without leaving the tester.When we make the application, the dependents, who have a smartwatch, receive a notice with the request to be able to take the new requested garment to the tester.

Brands with smart testers

Some brands have been incorporating this innovative technology into their physical establishments.For example:

Smart testers are a hybrid space, a bridge between the comfort and accessibility of the home plus the virtues of professional trade.

*The author is an expert in innovation.

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Innovation expert

Estatega businessman, innovative and change agent committed to his country and reinvention through his projects.It has a long career in the business world in the financial, telecommunications and technology sectors as well as in the field of social promotion, which has allowed it to develop identification, analysis and effective solution methodologies of the current challenges.

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