Rafael Ramos
London
A few so much and others so little!While many British suffer the coup of inflation and the increase in the cost of life, and the canists pass them to pay for gas and electricity invoices, the problem of privileged consists of how to spend or invest the two hundred billion euros thatThey have saved during the pandemic, not traveling, not going to opera or the theater, and not making comilones with wine bottles that cost a Potosí.
But it is not only the billionaires but also the high professionals who, at the exit of the pandemic, are dedicated to eating oysters and caviar, to drink champagne, buy brand clothes and stick all kinds of whims.Although there are always classes, and those above the staircase can afford a tailored rolls designed, as if it were a suit, those of not so high must settle for a bottle of krug and angulas, which is not bad either.
The Waitrose supermarket chain, high -end, has increased by fifty percent sales of Arenkha, a caviar substitute based on herring roe, which is not precisely cheap but does not reach the levels of an Iranian Beluga.Oyster consumption has increased 25% in Great Britain, just like the acquisition of liter and a half bottles of Veuve Cliquot or Moët Chandon, and that of white truffles of Alba and black from Dordagne and Croatia has also increased.One of the consequences of pandemic confinements and restaurant restrictions is that people have taken the pleasure to cook at home for friends, and show off with expensive and exotic products, which grant status.
The global caviar production reached 380 tons last year, a record figure.To that total, the English company called exmoor, which raises sturgeons in its devon fish and distributes ten grams cans to seventeen euros, a third that the same delicatessen if it comes from Siberia (five thousand euros per kilo), andLet's not say the Iranian Beluga.In California, online sales of the Sterling brand have risen 60%.
But if for most mortals the price of caviar is still prohibitive, or a luxury that one can only allow very much as long as it will soon be a much more accessible product.British laboratories, in view of their growing popularity, are developing an artificial, cellular aquaculture version, which will allow the roenatural environment.
Rolls Royce, a BMW division, sold 5,586 vehicles last year, a record in its 117 years of history, despite the fact that a model like the Phantom costs about a quarter of a million euros.The average age of buyers is 43 years.“Many have seen relatives and friends around them die and get around them, they have decided that you have to live as if there were no tomorrow because you never know what can happen, and it is not worth having money in the bank when the interests are alsoSo low, ”explains Torsten Müller-Otwos, the company's executive director based in Goodwood (West Sussex).
The British have saved two hundred billion euros during the pandemic and are spent on luxury products such as oysters, caviar, champagne, Porsches and Rolls Royce.Or in extravagant exclusive sports shoes that cost as an apartment on the beach.
The firm, which in the last year registered benefits of seventy million euros, plans to stop manufacturing traditional combustion engines in 2030, and put the Specter, its first 100% electric model.Soon, Rolls Royce fans will be able to design their own personalized vehicle, which will raise luxury and exclusivity to a new dimension.
Otros invierten sus decenas, cientos o miles de millones en segundas, terceras y cuartas residencias. La inmobiliaria de gama alta Savills vendió en el 2021 en London más de medio millar de propiedades de superlujo (a partir de seis millones de euros). Otros se conforman con lujos más “modestos”, como ediciones exclusivas de zapatillas de deporte que una empresa de Los Ángeles suministra online por cantidades que oscilan entre los20.000y los 100.000euros. Total, para meterlas en los charcos mientras se hace jogging..
