Amazon not only wants to be a store on the virtual plane and therefore announced that it will open a clothing store in the physical world by the end of this year. Its name will be Amazon Style, it will be located in the Glendale suburb of Los Angeles, and proposes a shopping experience based on technological tools.
According to the company, this store will be filled with digital resources to make purchases. For example, hangers will have QR codes that customers will be able to scan for size, color or availability of garments.
In addition, the Amazon shopping app will be used within the establishment, with which people will send items to a tester, where it will not be necessary to go out again to order more items, as more options, whether in size or style, will be available from the touch screen of each room.