Brady envisions BRADY's looks becoming an important part of his wardrobe, especially when he retires: "In football, I've had a uniform for so long that I don't have to think about it too much: it's casual to work and then my football team," he says. "When I'm done playing, I won't look like that. What I wear in the morning is what I wear for most of the day." Part of the reason Brady wanted to launch the line was because it allows him to tap into a creative side that has found an outlet in home and watch design. But another reason was simply because -- much like Grede says Kardashian wanted to do with Skims, with flying colors -- he thought he was the best person to fill his own closet: "I wanted to build this for myself," says Brady. "That's what I thought: How can I build something that really works for me, in all the different aspects of my life?"
It is that authenticity that BRADY has as a business model. The great success of the Jordan brand goes back, of course, to the original idea that if you wear the shoes that MJ wore, you too can be like Mike. Wearing BRADY won't help you throw 18 yards, but who doesn't want to work out in gear signed by the greatest quarterback of all time?
The company hopes that desire outweighs the unpleasant feelings of fans of teams Brady has spent two decades beating: "You may not like Tom because, you know, you're a Jets fan," he says. Green. "I get it, but as a friend of mine once said, 'I hate Tom Brady, but I respect Tom Brady so much.' what they've done for the last 20 or 30 years.
For his part, Brady feels that he has already achieved what he set out to do when he came up with this idea a long time ago. "He's only going to get better," says the quarterback, who seems to only get stronger with age. "We're going to get better over time."
Article originally published on gq.com
