Currently, due to the proliferation of the digital ecosystem, the online presence is very important for any brand, company or organization.For this, social networks are a fundamental tool, since they represent the digital image, both people and brands.And although it is not the only fact that it should be taken into account, within the world of social networks the number of followers are one of the main data to assess a brand, since this can be used to estimate its impact on the digital community andthe scope that it has.
Taking this into account we have made a list of brands with the highest number of followers on social networks, taking into account their number of followers on Facebook, Instagram, Twitter, Tiktok and YouTube.For this we have only accounted for one of its accounts in each of its social networks, which has the greatest number of followers.For example, FC Barcelona has several accounts on Twitter: we have only counted the one that adds more followers.With this, we got a list at least interesting, which covers from football clubs to government and news organizations.
Nor have we taken into account the official profiles of each of those five social networks, since it could distort the list.To make an idea, the official Twitter account on Twitter has more than 60 million followers, which would make it the third of that individual classification.
(Data in millions of followers, at 1/11/2021)
| Datos a 1/11/2021 | TikTok | YouTube | TOTAL | ||||
| 1 | National Geographic | 190 | 26,5 | 49,1 | 0,45 | 18,9 | 284,96 |
| 2 | The Ellen Show | 109 | 77,7 | 38,9 | 8,8 | 38 | 272,40 |
| 3 | Real Madrid | 105 | 38,9 | 111,8 | 8,4 | 6,85 | 270,95 |
| 4 | FC Barcelona | 102 | 38,5 | 106 | 11,6 | 12,5 | 270,60 |
| 5 | Nike | 179 | 8,8 | 36,6 | 1,9 | 1,66 | 227,96 |
| 6 | Champions League | 82,2 | 37,1 | 75,7 | 6,3 | 3,31 | 204,61 |
| 7 | Samsung | 1,1 | 12,3 | 161,7 | 1,5 | 5,87 | 182,47 |
| 8 | Tasty | 41,2 | 1,6 | 106,8 | 1,9 | 20,6 | 172,10 |
| 9 | Netflix | 28,6 | 13,7 | 79,9 | 20,9 | 22 | 165,10 |
| 10 | NASA | 71 | 49,3 | 25 | – | 9,42 | 154,72 |
| 11 | CNN | 15,9 | 61,5 | 38,68 | 14,3 | 12,9 | 143,28 |
| 12 | La Liga | 37,6 | 7,2 | 78 | 3,8 | 7,22 | 133,82 |
| 13 | BBC | 19,8 | 33,3 | 57,5 | 0,944 | 10,9 | 122,44 |
| 14 | Coca Cola | 2,7 | 3,3 | 104,8 | 0,104 | 3,64 | 114,54 |
| 15 | Victoria’s Secret | 70,6 | 10,5 | 29,1 | 0,122 | 1,92 | 112,24 |
| 16 | China Daily | 1,3 | 4,3 | 104,5 | – | – | 110,10 |
| 17 | ESPN | 20,7 | 37,8 | 21,9 | 19,7 | 8,07 | 108,17 |
| 18 | Xinhua News Agency | 1,5 | 12,3 | 91,4 | – | 1,22 | 106,42 |
| 19 | People’s Daily | 1,3 | 6,8 | 86 | – | 0,4 | 94,50 |
| 20 | McDonald’s | 4,1 | 4,3 | 81,3 | 1,8 | 0,602 | 92,10 |
National Geographic is one of the most important organizations worldwide oriented towards education, science and culture.This brand, which we know mainly for its magazine or the television channels that it has, leads this list with an estimate of 284.9 million followers, of which most of them, 190 million, come from their Instagram account, in thethat usually publish photographs of their different collaborators on issues of ecology, culture, preservation, science, among others.
Many actors, presenters or public figures make their name a brand when they manage to mark a certain milestone in their different fields.An example of this is the presenter and humorist Ellen Degeneres, who with her program The Ellen Show has achieved considerable success in the television entertainment industry.She is located in the second place of the list with about 272.4 million followers throughout her social networks.Which are mostly distributed between Instagram and Twitter with 109 and 7.7 million followers respectively.In her social networks, clips usually publish on programs, interviews, as well as entertainment content in general.
Backing comedy and culture towards sport, in third position we have Real Madrid.This team, which is located as one of the most relevant in the international sports scene, has an estimate of 270.9 million followers.Of these, 111.8 million followers are on their Facebook profile, where they usually publish updates on players, training or games, as well as play counts, goals, etc.
https://twitter.com/realmadrid/status/1455187882650451970
As one would expect where Real Madrid is, we can also find Barcelona.The eternal rivalry of these two football clubs makes their games the most visible in competitions, dividing a large part of the fans of the "king sport" on two sides.The difference of this team with Real Madrid is minimal, with an estimate of 270.6 million followers.The main social network of the club is also Facebook, where it has about 103 million followers.
In their networks, training, news and updates of their players or matches usually upload, as well as plays clips.It should be noted that Barcelona exceeds Real Madrid in just two platforms, which are: Tiktok and YouTube, with 11.6 and 12.5 million each.
Nike is one of the most recognized sportswear brands in the world, and its presence in the list is proof of it.With a total of 179 million followers on Instagram, the clothing brand reaches 227.9 million among all its networks.Most of the content that we can find on its social platforms, of course, is related to its products.We also find videos or images of their sponsorships, such as athletes who are brand ambassadors, or the different sports and competitions in which their presence is broader, as we see in the next Instagram post.
Founded in 1955, the Champions League is one of the most important and most prestigious international football competitions at club level. Social networks of this competition have more than 204 million followers, of which 82.2 million belong to its profileof Instagram.Among its publications we can find alignments of the teams to play, dates of the games, classification tables, counts and news related to the competition and its participants.
https://twitter.com/championsleague/status/1455206252129234950
Samsung is the only technology brand that we place on this list, with an estimate of followers among all its social networks of 182.4 million.This recognized Korean brand is one of the main mobile companies in the international scene, and also produces different types of electronic products.Most brand followers can be found on Facebook, and their publications usually have a marked tendency towards their mobile devices.
Tasty is an example of how social networks and content creators can broadly and successfully promote a brand.This digital channel created by Buzzfeed has even managed to exceed its creator in social networks, where more than 172 million followers knead.Among its content we can find cooking recipes, as well as micro documentaries on typical meals, or private restaurants and chefs.It also has kitchen shows with fun and quite creative turns, such as Makeitbig where they prepare gigantic dishes.Its main social network is Facebook where it has 106 million followers.
Netflix has been a phenomenon of the digital world, climbing from a platform to rent DVDs to the main entertainment streaming application in the world.This large -impact series house platform such as the paper house or the most recent, the squid game, has more than 165 million followers.79.9 of them belonging to their Facebook community, its content is centered, for the most part, on its different productions, which means that we can find updates on premieres, news of Casts, behind cameras, promotional content, etc.Likewise, memes of its own series or movies usually publish, connecting more deeply with the community.
The National Aeronautics Administration and the United States space, NASA) is the main space research organization.It is also the only government organization present in the list.His number of followers reaches 154.7 million, Instagram being his strongest network with 71 million followers.As expected, the content of its networks has a clear inclination towards science and astronomy, so we can find images or videos about space.This organization takes advantage of this wide visibility in the networks to promote scientific knowledge, as well as National Geographic, making them quite remarkable profiles.
CNN is the first of several news and communication platforms that are within the list of what is not very strange in perspective.The news platforms currently use social networks to get closer to their users, and take them to their own content. His main social network is Twitter with an estimate of 61.5 million followers, who comes to add with the rest the restnumber of 143.2 million.
The League, as the First Division of Spanish Football is known is within the list with 133.8 million followers that come from their different social networks, the majority being part of their Facebook community.Among its contents, like most sports profiles, we can find selections of games, participants, among others.
The British broadcasting corporation, BBC) is one of the main telecommunication chains in the world.And its news section, includes one of the greatest sources of truthful and cured information within the current digital panorama.Therefore, this section has 122.4 million followers, most of them (57 million) from Facebook.As is clear, given its news character, the bulk of its content is informative, taking a look at world news from different points of view.
Coca Cola is undoubtedly the most recognized brand of drinks in the world, and therefore has a space in the list with its more than 114 million followers.These are mainly within the Facebook community.Most of the content that we can find in Coca Cola networks is related to its sponsorship, such as the one we see below by the Paralympic Games.However, it also has an extensive account management where it is responsible for creating community with its users, through answering comments and relating to them.
https://twitter.com/cocacola/status/143277270864848393
Victoria’s Secret is, apart from Nike, the only clothing brand located in this list.Having as a specialty lingerie and different female products, such as perfumes and cosmetics, this brand has a wide online presence.Which translates into more than 112 million followers on social networks, at least 70.6 million belonging to Instagram.Most of their networks are full with publications to highlight their products, in addition to the models sponsored by the brand that are generally known as the Victoria’s Secret angels.
China Daily is another news program, which abound in this last section of the list.This newspaper in English published in the Asian country, owes most of its followers to the wide level of population present in China, something that has helped them add more than 110 million followers in total, with 104 million followers, who onlyThey seek to be informed.
ESPN is another communication channel included in the list, even if this is only dedicated to providing information and updates about sport in general.This company has 108.7 million followers, who mostly enjoy reading the updates about their favorite competitions and sports, with compilations or prominent moments of the games or players.It has a base of 37.8 million followers on Twitter, this being the social network where its impact is stronger.
https://twitter.com/espn/status/1455382351094112257
This is the official news agency of the Chinese Government, and is presented under a renewed image such as New China. It is clear that the need for user information on social networks has been an impulse for the growth of this type of brands in this regard.Since the information on the Internet is very varied and not always reliable, these press and communication brands choose to strengthen their presence in networks to become a solution to this problem.The Xinhua News Agency has 106.2 million followers, being its main social network with 91.4 million.
The newspaper of the town, or People’s Daily, is a Chinese newspaper published worldwide, and which is also the official newspaper of the Chinese Communist Party.As we have already mentioned, the large population share with the Chinese account is decisive in the presence of several of its media in the list.Now, with the arrival at this newspaper the Estiamdo of followers falls below 100 million followers, with an estimated 94.5 million.Of which the vast majority, around 86 million, belong to its solid Facebook community.
Thinking about fast food McDonald's is one of the first brands to reach the mind with their happy boxes and fried potatoes, so it is expected that you have a strong line of followers on their social networks, where we can find from promotionsfrom your hamburgers to memes, advertising campaigns or even illustrations about your brand.McDonald’s has an estimated 92 million followers on social networks, highlighting its Facebook community with 81.3 million.
Finally, closing the list, The New York Times, an American newspaper that has been known internationally due to its journalistic work.This informative platform has the lowest count of followers with an estimated 86.4 million followers, of which more than half are housed on Twitter.Among the contents published in its different profiles we can find news, although it also incorporates recipes, interviews, research, etc.
Image: Depositphotos
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