Lyst is a global fashion search platform that monthly analyzes the purchase habits of more than nine million users, looking for, laughed and buying fashion items in 12,000 brands and online stores.
Quarterly they release "The Lyst Index", a list where they show the best brands in the fashion world and the most popular articles in the fashionista field.How do they generate it?They are based on a formula that takes into consideration the global search data of Lyst and Google, conversion and sales rates, social networks mentions of products and brands, as well as participation statistics in a period of three months toworldwide.
Del 1 al 10, entre los mejores están Off-White, la innovadora propuesta del diseñador Virgil Abloh que se mantiene por segundo año consecutivo en la cima, y obtuvo el décimo lugar Versace bajando cinco puestos del listado anterior.
1- Off-White
Off-White is the most popular brand in the world for the third consecutive trimester.The brand shows the influence of younger generations, which are identified with their anti -system luxury vision.With its digital native strategy, both Off-White (which exceeded 10 million followers on Instagram this quarter) and its virgil founder opened (5.2 million followers) have generated high levels of engagement with their audience on social networks.As a novelty, this year, the firm launched the off-White X Air Jordan 4 shoes in Paris Fashion Week and was a revolution.
2- Balenciaga
Balenciaga rises a position and is repositioned as the second most popular brand in the world, a place that he occupied for the last time in 2019.
This year he designed a hood with a hood and reason for Koala to raise funds against the forest fires of Australia.Also his parent group, Kering, declared that the brand would manufacture surgical masks against COVID-19 and it was.But also in the middle of the coronavirus pandemic, the firm dazzled with its parade in the month of March, with a catwalk "passed by water" and a flame sky.
3- Nike
The famous sports brand increased 733% of its visualizations on the website for the design of the Kobe Bryant shoes after the athlete died in February.This brand climbed 9 stalls and reached the 3rd place catapulted by a series of powerful brand initiatives worldwide, as well as the increase in the demand for items such as hooded divers, gymnastics pants and shorts.
Also, also the sports fashion giant, presented this year “Mamba Forever”, an advertisement advertisement to Kobe Bryant, the contract with the Liverpool FC football team for several more seasons and also donated more than 15 million dollars to makein front of COVID-19.
4- Gucci
The Italian luxury brand lowered a position with respect to the previous list, leaving the podium to the Nike Sports.The Empire that leads Alessandro Michele, makes talk in each collection he presents.The firm declared a 10.5 % income growth in the previous quarter, and also promised to donate 2 million euros to fight COVID-19.
Also, it is always a reason for debate on social networks for their designs.One of the last ones were some man dresses for the spring-summer 2021 line at a price of $ 1900, and broken nylon socks to $ 200.
5- Prada
The Italian Empire that Miuccia Prada leads, had 911% in mentions on social networks, the day they announced that Raf Simons would be Prada's creative co-director.The brand also collaborated with UNESCO in an educational program and financed six new ICUs distributed in three Milanese hospitals in response to COVID-19.
6- Moncler
Despite having canceled his last parade with a public in Fashion Week for Coronavirus, the luxurious brand of donated 10 million euros for the construction of a hospital in Milan in the fight against COVID-19.In turn, she also declared an income growth of 13% in 2019 and signed Jw Anderson and Rimowa for her "Genius" project.
7- Fendi
Located in the seventh place, the Italian brand, inaugurated fashion week in Milan in a hybrid way.In the fashion cradle, the city was very beaten by the cases of Covid-19 that were presented and the doors of all fashion stores were closed for months.However, the Carla Fendi Foundation donated 100,000 euros to combat COVID-19.
As for fashionist launches, Fendi allied with the Winnie Harlow model for its #BaguettefriendsForever campaign and also launched a capsule collection for the Chinese New Year.As a novelty, Silvia Venturini, the creative director, who welcomes Kim Jones to the team as a lady's clothing designers next season.
8- Valentino
Located in the number 8-and maintained its previous position-the Italian firm whose parent company is Mayhola, donated 2 million euros in response to COVID-19.He also opened an ephemeral store in Beverly Hills and presented his collaboration of sneakers with Onitsuka Tiger.
9- Saint Laurent
The French luxury firm during the 2020 announced by the pandemic of the Coronavirus that would present its collections within the framework of the official calendars of the year 2020, "will present the collections at its pace," had announced its artistic director, Anthony Vaccarello in April.So it was.His shows at the Paris Fashion Week and in the haute couture week were suspended and were not part of the fashionist agenda.
Following the pandemic, Kering, the group that integrates Saint Laurent, shared that the brand manufactured surgical masks against COVID-19.Although the textile and luxury sector was one of the most affected, for Saint Laurent it was different, they indicated that the 2019 turnover exceeded 2000 million euros.
10- Versace
In the 10th place of the list is the Empire of Versace, commanded by Donatella.This year, the designer first presented on the same catwalk the collections of men and women and surprised all the guests.She in turn, also announced the opening of new stores in Paris and London.
Pero su mayor acto fue la donación de dinero que hizo contra el COVID-19. “En tiempos como estos, es importante estar unidos y apoyarnos, podemos ayudar a todos los que están en primera línea, luchando todos los días para salvar cientos de vidas. Es por esto que Allegra y yo hemos decidido hacer una donación personal de 200 mil euros al departamento de cuidados intensivos del hospital San Raffaele en Milán”, dijo Donatella Versace.
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