The cryptocurrency boom does not stop and consolidate its ties with the world of football, which opened its doors thanks to the new wave of economic income that represents the contracts generated between the parties.
From stamping the name of an exchango or crypto in the shirt of a club or training clothes of a national team, rename a tournament or acquire the licenses of equipment and players for virtual games and pay salaries with the brand new fan tokens, they are anywayin which this alliance was forged throughout the last year.
The tokenization of the economy was already present in sport also in the form of NFTS.Ronaldinho, James Rodriguez and even Lionel Messi himself are some of the players who already launched their own digital collections.To them, another of the most outstanding stars of today are added.
This is Neymar, which announced on January 20 its debut in the field, with the purchase of two copies of the famous Bored Ape Yacht Club collection, specimens that have more than 10,000 original pieces and that are highly coveted in themarket.
As reported by Exame magazine, one of the tokens acquired by the Brazilian footballer, Bayc 6633, is the rarer 91st of all copies and cost the athlete 159.99 ETH, approximately US $ S517,000.
Interestingly, the other of the pieces, the Bayc #5269, considered only the rareOpensa data, the world's largest NFT market.
This was announced by Neymar da Silva Santos Junior on his Twitter account:
The platform also shows that Neymar bought a personalized address for his wallet;"Ethereum Name Service", which allows users of said network to exchange their address, which is usually a combination of letters and numbers, for a personalized term.In the case of the athlete, he baptized her as "Enejay", referring to the initials of his name.
After the two acquisitions, the Wallet still has 124.65 ETH (equivalent to US $ 402,000) stored, which can soon be used to acquire other non -fungible tokens.
The BayC collection is one of the most coveted together with Cryptopunks, two of those who dispute leadership in the NFT world.
For not initiated, BayC is a collection of 10,000 cartoons of anthropomorphic apes with elegant clothing and expressions of bad reputation.Each ape is practically an image file with a value set for being a non -fungible asset and are gaining a lot of popularity among famous personalities.
For example, Jimmy Fallon, a popular American television presenter, bought the image of a boring monkey who wore a striped and heart -shaped curtains for almost US $ 220,000 in November last year.And more recommended, rapper Eminem, winner of an academy award, paid almost US $ 462,000 for a ape that looked a bit like him.
Meanwhile, one of the most rare borheds, which had a gold leather feature, sold at $ 3.4 million in an online auction made by Sotheby's in October, breaking the record of another strange ape with eyes with eyesLaser, which severe Sandbox for US $ 2.9 million a month earlier.
The BayC collection obtains its value to tokens, digital property tests registered in a public block chain.It's like thinking about a cryptocurrency like any other, but each one is indivisible and unique in some way.
Meanwhile, most NFT projects, including Bayc, are settled through the Ethereum block chain, with a price in their native Ether token (ETH).
But rarity is not the only reason why people pay millions of dollars for Bored Apes.In addition to having a unique avatar, people also get admissions to an exclusive membership club, imposed with tokens.That gives them an intimate circle of elites, which gives them more profitable status and opportunities.
Evan Luthra, the executive director and founder of El Group International and exclusive member of the Bayc Club, talked about the appeal that the elite association has.The 26 -year -old investor angel referred to membership as something that is "very strong for the people of Wall Street."
Bored Ape collectibles also allow their owners to enter private messaging forums in discord and obtain privileged access to other NFT.
A KPMG Cabinet study shows that more than 40 sponsorship contracts were signed in the five great European football championships since the beginning of the pandemic.And the cryptocurrencies made their way in a prominent way.
According to KPMG, Inter Milan, for example, doubled its income from sponsorship of its shirt when changing Pirelli for partners.com.
DigitalBits, another actor in the 'Blockchain' technology sector, has been announced since last July in the Ace Roma shirt, after signing a three -year contract with the Series A Club in exchange for 12.4 million of euros.
The rise of the cryptocurrency market in football occurs at a time when Spain prohibited bets of betting games sponsoring football clubs, a measure that also studies implementing the United Kingdom.
"This emptiness must be filled and the‘ fan tokens ’, or something that is not defined as betting games but that they are, they must be favored," said Kieran Maguire, football finance researcher at the University of Liverpool.
In 2018, the Etoro platform, Bróker that operates multiple financial assets, made a commercial agreement with 7 Premier League teams that was paid entirely in Bitcoins.
Another case is that of Benfica de Portugal, a club that accepts cryptocurrencies for the purchase of tickets and merchandising.
The Exchange Bitso also landed strongly in the world of football, announcing sponsorship agreements with the Mexican National Team, Tigres de México and San Pablo de Brazil.
In this way, the firm that has more than 3 million users and has a valuation of US $ 2,200 million-which makes it a unicorn-will take its mark on the shirts of club players.
In addition, it will enable cryptocurrency services in the stadium for fans, as well as other surprises that will be revealed over time.
In August 2020, the Independent Athletic Club inaugurated another possibility that cryptocurrencies provide: the fan tokens, that is, a kind of digital membership that allows access to voting (to choose the design of a shirt, for example) and benefits (such asevents with players), among other marketing actions.
The Red of Avellaneda thus launched its Token $ Cai next to the company Partners.com, adding to a trend initiated by first level institutions such as PSG, Barcelona, Milan and Real Madrid.
The AFA also signed an agreement with the same firm so that the National Team has its own fan token ($ ARG), which was exhausted in the first hours for sale.As the first action, the fans were asked to choose the motto of the Albiceleste team during the competition in which he ended up lifting the continental trophy.
In addition, players and coaching staff can already choose their salary, or part of it, in cryptocurrenThe minimum vital and mobile salary must be paid yes or yes in legal tender, "says Juan Pablo Cintioli, a lawyer specialized in cryptocurrencies and financial advisor.
