Zara has labeled a consumer in the worst way by crossing out her purchase ticket with the word theft and making her live the worst shopping experience, in one of the chain's most emblematic stores in Mexico City.
The fact occurs at a sensitive time when brands and consumers are in the midst of controversy, due to the lousy shopping experience that many stores offered their consumers during El Buen Fin and similar versions of these days of promotions, leaving a lousy background of how brands operate in the market, in the face of challenges such as the long-awaited economic recovery.
Zara has been accused of the worst practice and on this occasion the brand has accused a consumer of theft, with an unfortunate practice, by writing the word "theft" on her purchase receipt.
The fact was exhibited on networks by the Facebook user Toshio, who reported that on November 15, a person identified as Lorena M. went to buy children's clothing at Zara de Madero, taking advantage of the discounts that the chain has these days.
The affected woman went accompanied by two minors and when leaving the store the sensor sounded, so she returned to be checked, at which time she was approached by a guard and cashier of the place, who later allowed her to leave the store, to reach her and asking her to check her backpack on the street, when she realized that the word "theft" was written on her purchase receipt, while she was insulted by the store guard.
“It is known that ZARA are unpleasant people on many occasions and that it is seen that at Inditex Careers they do not have the slightest bit of criteria to have staff, they discriminated against my friend for not going 'dressed up', they harassed her regardless of the fact that she went with her daughters, without matter that he brought his two tickets and the things he paid coincided, I don't understand why the mistreatment, "lamented the user in his network complaint.
A bad shopping experience will always play against brands, but when it becomes a pathological practice, we are facing a serious problem, as reported by the actor Tenoch Huerta, who has great influence on networks, because promotes a very important agenda of culture against discrimination.
The actor assured that we were approaching the end of the year season, where people with brown skin are stigmatized in shopping malls, unleashing a strong social conversation due to the opinions generated by their conversation.
An interesting study conducted by Ipsos analyzed what was the consumer's expectation of brands regarding the position they expected from them against racism. Most of them said they expect empathy towards people who suffer discrimination, while 35 percent asked them to make statements against these practices, while 36 percent of consumers surveyed said they expected greater participation in educational campaigns against discrimination. systematic racism, which has become one of the biggest problems in the market.
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