Zara has become known as a brand of unpredictable collections. From pet accessories to school supplies or shopping carts, the vision of the Inditex giant covers all possible fields.
The last line with which the flagship brand of Amancio Ortega has surprised has been Athleticz, dedicated to men who practice running or yoga, supported by very inspiring stories that can be read on the brand's website.
This new collection is defined as the ideal fusion between style and efficiency, following the Join Life sustainability standard. They are designed with selected fabrics that allow them to be made using an innovative production process to achieve optimal finishes for practicing sports.
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The result is technical garments and accessories that are perfect for efficient and comfortable training with the unmistakable stamp of the firm. The collection includes t-shirts, sweatshirts, shorts, pants, trainers, flip-flops, specific clothing for exercising outdoors, and accessories such as hats, bottles, fanny packs, socks, watches, backpacks, towels, and boxers.
Accompanying the collection, Zara seeks to immerse the user in a complete personal care experience, adding two Spotify playlists to the exercise garments: one for aerobic exercise practice and another for stretching and yoga.
Also, the firm takes up the idea it had for Zara Home and accompanies the line with a series of healthy and tasty recipes, such as Beef Tartare, Shisho hot dog or Baked Mackerel. Both the playlists and the recipes can be found in the experience section of the collection on the website.
